Courses

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this course you are going to learn a comprehensive approach to crafting a successful staff retreat for your organization. You are going to look at why retreats are conducted, look at retreat undertaking categories and then advance to the development and presentation of retreat activities. Your retreat education doesnt stop there as you are also going to learn how to identify the critical elements of a staff retreat and you will learn to create a planning checklist and about the keys of running a retreat. When the retreat is over, your responsibilities arent, you need to evaluate how things went so you will learn how to create an evaluation and follow up.

After completion of this course, you should understand the definition of collaboration, what it takes to work collaboratively with your colleagues and the advantages of collaboration. Obstacles to collaboration will be explored, and how to develop strategies to improve a collaborative work environment. As well, you will know the six steps to make collaboration work, and the difference between collaboration, cooperation and teamwork.

Set personal and work goals. Determine performance criteria, and measure success against set indicators. Setting and meeting work priorities. Developing and maintaining professional competence. Identify and participate in appropriate professional networks, associations and training opportunities.