This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

This course gives you the tools to create a workplace safety plan that covers the all the bases you need to begin to build a safe work environment. You will learn many topics including the basics of a safety policy along with the introduction of a safety plan and how to develop a communications plan. You will learn how to decide upon training solutions for common accidents/incidents and learn of the importance and structure of incident response plans. Also, the course covers 6S inspections, checklists, plus the value of an appendix for the safety plan.

In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results.

In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.