This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Upon completing this course you will have developed the skills that will allow you to cope with workplace politics which crop up in every workplace where there is more than one person. You will learn exactly what workplace politics are and then delve into learning lessons from social and emotional intelligence. The course takes you along through a look at self-awareness, self-management and into social awareness. Your learning journey continues with consideration of good relationship skills, responsible decision making and wraps up with a chance for you to create your own workplace philosophy.