This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Here you will learn how to recognize a positive work environment and understand the key elements that are needed to create one. You will also discover what you can do personally to build on in your workplace and figure out what type of team player you are. Along the way you will be shown the importance of effective workplace relationships in creating and maintaining a positive environment at work. You will also reveal your personal strengths and weaknesses in working cooperatively and your preference for dealing with workplace conflict.

This course is going to teach you to understand what webinars are and why they are important. You will also learn best practices for implementation and development of webinars. You are going to learn the appropriate structure and platform for your webinar and also how to outline a webinar.

In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results.