This course aims to define digital transformation, and provide an understanding of why it matters, as well as take a look at businesses that are successfully undertaking this change. It will also help you begin developing a digital strategy for your own company.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Learn how to clarify your message and how to present it, successfully communicate your message, and ensure your listeners hear what you want to get across to them with the Honing and Delivering Your Message course.

You will learn what constitutes a High Reliability Organization (HRO), the principles behind high reliability and take a look at a real life disaster that could have benefitted from those principles.