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Story Marketing for Small Businesses
$49.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Building a Brand on Social Media
$49.00In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan. -
GDPR Readiness: Creating a Data Privacy Plan
$49.00After completion of this course, you should be able to explain what a data privacy plan will include, know the important terminology and legislation regarding data privacy, map the flow of data in an organization visually, understand and write an information request procedure, develop an internal data handling procedure, understand and write a data security policy, understand and write a personal data protection policy, adapt your current client privacy policy, develop a data breach procedure, decide on training solutions for data privacy, know the other necessary pieces of the data privacy plan and help your organization write, implement, and review a data privacy plan. -
Introduction to E-Mail Marketing
$49.00In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.