In this course, you will learn how to use storytelling to engage the hearts and minds of your audience. Well cover the essential elements of a successful story as well as a variety of storyboarding and graphic design tools. After you complete this course, youll be ready to create engaging, compelling training sessions that inspire your students.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.