In this course, you will learn how to measure training results using Donald Kirkpatricks four-level evaluation model. You will also learn about essential tools and techniques, including cost-benefit analysis and return on investment.

You are going to have a good grasp of the interview process when you are done of this course, from the perspective of a regular citizen or as a professional spokesperson. In addition to speaking to the media, youre going to learn how to pass your message along via a press release or media package. Libel and slander will come under consideration as well as various types of media outlets and the concept of a professional relationship with the media versus a personal one.