This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

Once you complete this course you will have learned several valuable new skills that will allow you to properly plan for a project. You will come away from this course knowing about project management basics and how to being project planning. You will learn about the Work Breakdown Structure, how to prepare a basic schedule and all about Resource Breakdown Structures. You will conclude this course by learning about project planning worksheets.

In this course, you will learn how to launch Sway, create a new Sway project, create and manage cards, and manage Sway projects.

After completion of this course, you should understand the definition of collaboration, what it takes to work collaboratively with your colleagues and the advantages of collaboration. Obstacles to collaboration will be explored, and how to develop strategies to improve a collaborative work environment. As well, you will know the six steps to make collaboration work, and the difference between collaboration, cooperation and teamwork.