In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

In this lesson you will learn how to customize contact groups, use recording features, and customize Skype for Business options.

In this course, you will learn how to measure training results using Donald Kirkpatricks four-level evaluation model. You will also learn about essential tools and techniques, including cost-benefit analysis and return on investment.