In this course, you will learn about the attributes of social selling, you will learn how to explore social selling can generate business leads, how to apply social selling strategies of relevance in social media. You will also develop an understanding of the power of leveraging different platforms and how to measure results.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.

You will learn how to embrace Process Improvement with Gap Analysis during this course which provides you with the knowledge of what gap analysis is, examples, templates, and the guidance to implement an analysis in your situation.

After you complete this course you will be able to: define fake news, recognize the difference between fake news and objective reporting, understand the impacts of fake news on your organization, examine proactive strategies and how they work, learn reactive strategies and why they are essential, discover opportunities for promotion and growth within fake news , and create your own fake news action plan.

This course is going to provide you with the boost you might need to get the most out of your inter-personal skills as you develop yourself into an executive with presence that will be the marvel of your coworkers and others you meet. It will help you consider the first impressions you make on others, your interpersonal skills, your speaking and listening skills, plus sharpens your leadership skills.