You will learn what constitutes a High Reliability Organization (HRO), the principles behind high reliability and take a look at a real life disaster that could have benefitted from those principles.

This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.